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The #JungKook collaboration launches with a cinematic campaign that captures #JungKook’s magnetic energy and rebellious spirit through a biker concept that takes cues from his passion for motorcycles.

May 19, 2026 02:50 AM
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The #JungKook collaboration launches with a cinematic campaign that captures #JungKook’s magnetic energy and rebellious spirit through a biker concept that takes cues from his passion for motorcycles.

β€” Alasdair McLellan shot the portraits and a series of trailers that portray Jung Kook as a modern icon embodying the freedom of the open road, uniting fashion and entertainment to create an immersive world that balances his larger-than-life impact with Calvin Klein’s point of view.

(wwd.com/fashion-news/s…)
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